A brand new idea
How do you make your brand memorable? That is the challenge and I like a challenge. With the right graphic expression for a new brand I can feel the buzz.
1
Yellow Pages
Big changes in this company from a paper world to digital meant they wanted bold new creative direction for their corporate pieces. The client fell so in love with two directions presented for their business cards. They couldn't decide which one to print so they gave their employees the choice and printed both.
Work created for: Bruce Mau Design
2
Tatt 2 Media
A spinoff company was established to handle additional client work for Boom Marketing. This meant developing a brand new identity. I only had a couple of days to finish the new brand mark and get their cards printed. The client immediatly gravitated to the look and feel of this brandmark.
Work created for: Onbrand Design
3
Rumble Fox
A group of senior agency people in NYC decided to launch their own digital agency that builds brands through customer experiences. The 4 partners wanted an identity that spoke to their clever & creative side. They all loved the iconic fox logo mark. It hit all their required touchpoints.
Work created for: Bruce Mau Design
4
New Organics
When organic products were first introduced into grocery stores in the US a new retail brand was created. An increase in demand for organic produce created the need for a supermarket branded line of products to compete with major brand lines. This project included naming, identity and packaging system.
Work created for: Russell Branding
5
Metro Brochures
I was asked to help create a couple of instore booklets for Metro Grocers. Their deli platters and party food offerings and special order floral arrangements had to have a family look but each reflect their own personality.
Work created for: Sewell Evans Design
6
I don't wanna
Each staff member at Boom marketing is allowed to take one day off when they just don't want to work. When they asked me to create cards for their staff I figured it could be something that made you smile, just like a day off would.
Work created for: Onbrand Design
7
Bright Ideas
When a good friend of mine decided to start her own business she was nervous. I worked with her to create an identity that would leave a lasting impression. Using a whimiscal lightbulb then printing 10 different colour card fronts (thank you moo) made a impression. Her clients loved that they could choose their favourite colour card. My friend loves that clients remember her.
8
Ultimate Leaf Fan
A collecter with the largest single collection of Leafs hockey memorabillia wanted to turn his collection into a brand so he needed a logo. Now from his website he sells everything from mugs to t-shirts. I invented a new catch phrase for him that is sure to catch on with Leaf fans.
What the Puck? We all think it, I just verbalized it.
I'm sure even the most loyal leaf fans would agree.
9
A few others
Here are just a few wayward logos I have created. Including a small brand created for my own little underwater films to a group of independant art collectors that mount travelling exhibits.